Textual analysis of a film poster of your choice

Textual analysis of a film poster of your choice

The poster for the film ' Dear John '  has two famous A - list actors names at the top left and right hand corners of the poster, this has purposely been done by the institution as these two actors names are key selling points of the film. Both the actors Channing Tatum and Amanda Seyfried have equal billing so their names are equal size fonts on each side of the poster.

The title of the film is the largest text on the poster in bold capital letters. 'Dear' is in the colour white and 'John' is in the colour yellow. All these effects draws the audiences eyes and attention to the poster straight away.

The actors Channing Tatum and Amanda Seyfried not only have their names on the poster but they are pictured cuddled up by a beach. This tells the audience straight away that these two actors are most likely to be the main characters in the film and the film is most likely to be based around them.

The camera angle is shot at a mid shot which makes it easier to see the characters facial expressions; from the poster we can see the two characters are clearly in love. I believe the institution have intended to do a mid shot angle on purpose to make the audience feel close to the characters.

The poster has reference to The Notebook a very successful romantic film. The institution have used the writers association with the film as a selling point for this film. The text is just above the title in capital letters which is easily noticed by the audience.

From the image of the couple by the beach it suggests a clear sign of love. Just below the title is a question ' what would you do with a letter that changed everything? ' this has also been put purposely by the title to catch the audiences attention; leaving them to be curious about what the film may be about.

At the bottom of the poster is the institution information it is produced in small print text because it is not a selling point of the film.

Fans of romantic dramas will be attracted by this poster; as it clear from the image that the couple are deeply in love. However with the question underneath the title about a letter changing your life and the title it self ' Dear john ' it leaves the audience believing the film may be about a letter.

The film stars Channing Tatum and Amanda Seyfield; both actors are successful Hollywood stars and fans of these actors will be attracted to the film.

The writer Nicholas Sparks also wrote The Notebook which was a very spectacular film so the audience may expect a similar quality from this film.