Website Research

Why do artists/bands use websites? 

• To use online media to promote themselves 
• To update us with new information i.e. tour dates 
• To be able to sell stuff i.e. merchandise, tickets
• To promote their star image 
• Tool to research an artist i.e. an about me section 
• Amerce fan base 
• Way to direct to fans and target audience 
• To create an image for themselves
• An international audience 
• Easily accessible 
• Establish there fan base
• Get feedback/market research - way of communicating and marketing with fans
• Spreading their image - Richard Dyer
• Promote their social media
• Makes a band look more official 

What are the benefits to a website? 

• It is an updatable tool
• It is cheap so easy to promote 
• It is easily accessible for fans and target audience  
• Announce live tours
• Massive audience base
• Interacts with technology that their fans are likely to have

What should a website include? 

• Social media integration
• Merchandise 
• Contact information of the artists manager
• Tour Dates
• Album release dates
• Where to buy the album 
• Information about the artist/band i.e. background biography
• SSL security badge
• Comment box for fans
• Link to itunes
• Gallery/photos