Genre is a relevant concept for audiences, as we as the audience go by the genre of the film when choosing which film to watch.
Genre is important to film production companies because they need to know what to include in their films in order to make it a particular genre. Film companies will need to consider the conventions that they want to include to show what genre it is and they will need to consider who the film Is targeted at and what they can include in the film to interest there target audience even more.
Genre is also useful for film distribution companies, for example: advertising and marketing companies as they are able to use the conventions of the certain genre in order to make it immediately recognisable to the target audience, therefore drawing the target audience to the media text. For example, creating a poster that doesn’t give a lot away but intrigues the viewer and makes them want to watch it.
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