MEDIA COURSEWORK : POLYDOR RECORDS TALK

Today, Emily and Helen who are both Video Commissioners for Polydor Records came in and spoke to our media class.

Emily and Helen explained to us there jobs as Video Commissioner and what it entails:

They oversee the whole shoot and production of the video
They are given a brief and a deadline/delivery date so they can then speak with the artist to see if there are any specific requirements they may have. However, sometimes the artist may have no idea of what he/she wants, so it is then the Video Commissioners job to help them create an idea. After this a very open brief will then be sent to the director, which leaves the director with many options/idea to develop on.
As Video Commissioners they make sure everyone knows what they are doing so the shoot day will run smoothly.
It is there job to make sure things like the storyboard, the timeline and the cast list etc are all done.
Any issues about the shoot need to be resolved a week before giving everyone 7 days to prep.
After the shoot, the Video Commissioners get sent a copy of the first cut roughly a week later where they can change anything they want.
Vivo is the best for commercial artists as it generates the most income and view count.
Most directors are signed to one company, however some are individually represented. - Polydor particularly like to help new up and coming directors.

They reiterate the main points of the brief.
They write a short but detailed concept
References to choreography and movement
A break down of the video
Use lots of visual imagery - photographs (artists do not have time to read lots of writing)
Detail about the location/set
Detail about costume/hair/makeup
Give a description of the look and feel the music video will have

After the location and concept is confirmed a story board is drafted.

Views are vital
Vivo make there money through advertisement; the best place to show your video is on the side.
Artists change things all the time
Overall the artist has the final say, however the director may try to change things
Low budgets range from £5,000-£10,000
An average budget is from £10,000-£15,000
A high budget is from £100,000-£200,00
Polydor has a 'brand girl' who deals with the product placement
There are many guidelines to making a music video but they take it as it comes
Too much controversy can become pointless
There is an online version of the video and a television version
The most used locations are LA and South Africa
Sometimes they have a great idea but not a big enough budget so they go for something simple; less is more.
There favourite music video is Lana Del Ray - Born to die

Here are some other videos that Emily and Helen have helped to create:

MEDIA COURSEWORK