Music Videos

Song: What do you mean? - Justin Bieber

Genre: Pop

Conventions and Concepts: Quick and slow cuts match the pace of the song. The Narrative is based around a love scene which creates controversy as the young female is dancing provocatively around Justin; which will increase the views of the music video as females will want to have the same kind of romance. The music video is very different to Justin's previous videos as it is a more grown up story line because his target audience are growing up and he is still trying to entertain them. In the video the audience see many close ups of Justin In order to see his 'good looks' again attracting the female audience. 

  

Song: Wassup - A$AP Rocky 

Genre: Rap

  Conventions and Concepts: Close ups and wide shots of expensive accessories and wealthy backgrounds; for example nice cars, houses and watches. By having these close ups it makes the audience look up to these characters and want to have there lifestyle. In this video women are seen as objects, material items are being shown as 'more important'

Song: Don't You Find - Jamie T

  Genre: Indie Rock

  Conventions and Concepts: The location/setting for this music video is very simplistic which makes the audience focus on the artist himself playing the guitar. In the video we see shots of a girl dancing in very relaxed clothing in which looks to be a living room. As there is not much going on in this video it allows the audience to listen clearly to the music.